How Are Businesses Preparing for Cyber Risk in 2025? 

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As 2024 draws to a close, businesses can expect to face new and evolving challenges in 2025 and beyond. With advanced threats like AI-driven cyberattacks and increasingly sophisticated ransomware on the rise, organizations across industries face heightened risks. Additionally, regulatory frameworks are tightening, pushing businesses to adopt more robust security practices and demonstrate compliance. The rapid growth of connected devices and cloud infrastructure continues to expand the potential attack surface, making traditional defenses less effective. We asked our survey respondents about their future risks, the investments they plan on making and the top cybersecurity challenges they expect to encounter in 2025.

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Securing tomorrow’s digital world is complex

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As IT professionals navigate a rapidly shifting cybersecurity landscape, the challenges are as dynamic as the technologies emerging to address them. AI’s integration into both offensive and defensive strategies has fundamentally changed the game, requiring IT teams to adopt proactive and adaptable approaches. Meanwhile, economic pressures are driving cybercriminals to intensify their activities, creating even more urgency for robust defenses.
Yet these challenges also present opportunities. Building a resilient IT infrastructure isn’t just about staying ahead of today’s threats — it’s about creating agile systems that can adapt to future challenges. Standing on the frontier of cybersecurity, it’s clear that a commitment to innovation, investment in next-gen solutions and increased preparedness will be essential to securing a brighter digital future.

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IT professionals feel confident against common threats 

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We suspect IT professionals are feeling good about the defenses they’ve put in place. Respondents view phishing and ransomware as moderate risks, with 43% considering phishing “somewhat likely” to occur in the next 12 months and 36% viewing ransomware the same way. This not only suggests awareness of these threats but also confidence in current security measures, leading to a lower perceived likelihood of successful attacks. Overall, while confidence in security measures is high, vigilance remains crucial.

What do you believe is the likelihood that your organization will experience a successful phishing attack in the next 12 months? 

Likelihood of falling victim to a phishing attack	Response
Extremely likely	8%
Very likely	17%
Somewhat likely	43%
Not very likely	27%
Not at all likely	5%

Source: Kaseya 

What do you believe is the likelihood your organization will experience a successful ransomware attack in the next 12 months? 

Likelihood of falling victim to a ransomware attack	Response
Extremely likely	3%
Very likely	12%
Somewhat likely	36%
Not very likely	41%
Not at all likely	9%

Source: Kaseya 

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Companies will be making new cybersecurity investments  

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As security maturity reaches a plateau for many businesses, organizations are increasingly focusing on proactive cybersecurity measures, with notable rises in planned investments for advanced solutions, like automated penetration testing. The most significant change is an anticipated increase in investment in a vulnerability assessment tool.

Which of the following cybersecurity investments do you anticipate making in the next 12 months? 

Investment	2024	2023
Cloud security	33%	28%
Automated pentesting	27%	18%
Network security	26%	20%
Security awareness training	26%	17%
Vulnerability assessment	26%	13%
Email/collaboration tool security	24%	23%
Endpoint detection and response (EDR)	21%	26%
Dark web monitoring	20%	23%
Cyber insurance	17%	27%
Secure remote access (SASE)	17%	15%
Managed SOC/MDR	15%	19%

Source: Kaseya 

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Over half of businesses have cyber insurance 

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As the likelihood of cyberattacks has risen, so has the adoption of cyber insurance, with coverage now at 61% compared to 27% in 2023. Overall, more organizations already have cyber insurance, but fewer are expected to invest further in the coming year.

How likely is your organization to invest in cyber insurance in the next 12 months? 

Response	2024	2023
We already have cyber insurance	62%	27%
Extremely Likely	5%	17%
Very likely	16%	25%
Somewhat likely	20%	20%
Not likely	30%	7%
I don’t know	29%	5%

Source: Kaseya 

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Which threat vectors are of paramount concern? 

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As stated previously, there is a significant increase in concern over human error, which rose to 36% this year. This highlights a growing awareness of social engineering and distraction as major threat vectors. Concerns about endpoint threats, including servers and laptops, have plummeted, with server concerns dropping from 12% to 4% and laptops from 11% to 6%. Overall, the data suggests a shift in focus toward human error and cloud security, with a decrease in concern about traditional vectors like email and endpoint security.

Which of the following threat vectors are you most concerned about being the gateway to a successful attack in the next 12 months?  

Attack Vector	2024	2023
Email	22%	25%
Human error (social engineering, distraction)	36%	16%
Endpoint (server)	4%	12%
Endpoint (laptop)	6%	11%
Cloud	13%	10%
Network	4%	8%
Insider threats	4%	6%
Supply chain	2%	5%
Unpatched systems (zero-day attacks)	7%	5%

Source: Kaseya 

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Top security management challenges vary widely 

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Respondents cited human error (19%) and budget constraints (16%), with significant focus also on IT and security skills (14%) and building a security culture (13%), as top security management challenges for the next 12 months.

What do you anticipate will be your top security management challenge in the next 12 months?     

Concern	Response
Human error	19%
Budget	16%
IT and security skills	14%
Building a security culture	13%
Don’t know	11%
Governance (framework)	9%
Security awareness training	6%
Staffing	4%
Insider risk	3%
Zero-day attacks	3%
Supply chain risk	2%

Source: Kaseya 

As we look ahead to 2025, the cybersecurity challenges facing businesses require IT professionals to be proactive and pursue forward-thinking strategies. Cyberthreats are evolving rapidly, with AI-powered attacks, complex ransomware and an expanded attack surface all reshaping the risk landscape. To thrive in this new era, organizations must prioritize cybersecurity as a fundamental part of their operations — not just a compliance checkbox. By fostering a culture of security awareness, embracing next-gen technologies and developing a resilient, adaptable IT strategy, businesses can confidently face whatever the future holds.

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Our solutions help you build a future-ready defense against cyberthreats

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Our cybersecurity solutions offer the tools that MSPs and internal IT teams need to mitigate cyber risk for businesses quickly and affordably. 

BullPhish ID – This effective, automated security awareness training and phishing simulation solution provides critical training that improves compliance, prevents employee mistakes and reduces a company’s risk of being hit by a cyberattack.  

Dark Web ID – Our award-winning dark web monitoring solution is the channel leader for good reason. It provides the greatest amount of protection around with 24/7/365 human- and machine-powered monitoring of business and personal credentials, including domains, IP addresses and email addresses. 

Graphus – This automated anti-phishing solution uses AI and a patented algorithm to catch and quarantine dangerous messages. It learns from every organization’s unique communication patterns to continuously tailor protection without human intervention. Best of all, it deploys in minutes to defend businesses from phishing and email-based cyberattacks, including zero day, AI-created and novel threats.

Book a demo of BullPhish ID, Dark Web ID and Graphus. BOOK IT>>

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